---
title: "Webinar On-Demand: The Future of Engaged Journalism"
description: In this sesison, author Jake Batsell and Dan Seaman provide insight into the future of audience development.
---

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# Webinar On Demand:

# # The Future of Engaged Journalism

### Viafoura and Author Jake Batsell Discuss Audience-Focused Journalism

## The Future of Engaged Journalism

Gain fresh insights into the future of audience development for publishers and journalists from *Engaged Journalism* author [Jake Batsell](https://go.viafoura.com/en-ca/webinar-on-demand-the-future-of-engaged-journalism#Batsell) and [Dan Seaman](https://go.viafoura.com/en-ca/webinar-on-demand-the-future-of-engaged-journalism#Dan), Product Director at Viafoura.

## Key focus of this session

- Discover five key areas to self-assess your efforts in journalistic engagement
- Leverage audience loyalty to fuel financial survival in the digital age
- Gain techniques to bring audience feedback into the front end of the reporting process
- Convert visitors into loyal customers by increasing their engagement through the “Ladder of Participation”
- Learn best practices in formulating strategies for audience engagement and the measurement of KPIs such as attention time

## Watch it On-Demand

## The Speakers

![jake-batsell](https://go.viafoura.com/hubfs/jake-batsell.png "jake-batsell")

# Jake Batsell

Author, Digital Journalism Professor

SMU

## Jake Batsell worked for more than a decade as a print journalist before learning to shoot and edit video as *The Dallas Morning News* Metro Desk’s “hybrid” reporter. Since joining SMU in 2008, he’s taught digital journalism, technology reporting, and investigative reporting while coordinating digital student media operations. His book, *Engaged Journalism: Connecting with Digitally Empowered News Audiences*, examines the changing relationship between journalists and the audiences they serve.

![dan-seaman](https://go.viafoura.com/hubfs/dan-seaman.png "dan-seaman")

## Dan Seaman

## Product Director - Engagement Tools

Viafoura

A digital media veteran, Dan has built his digital publishing career over the last 15 years. He’s held key strategy and leadership roles managing consumer products across enterprise divisions for big-name Canadian media groups like St. Joseph Media, Quebecor, TC Media, and The Globe and Mail. While there, he quickly established himself as a thought leader on the rise of mobile in media and marketing..

![inland-logo](https://go.viafoura.com/hubfs/inland-logo.png "inland-logo")

## Inland Press Foundation is a not-for-profit organization based in Des Plaines, Illinois with more than 1,000 daily and weekly newspaper members in all 50 US states as well as Canada and Bermuda.

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