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Webinar On Demand:

The Weather Network: Growing Your Digital Audience

Tune in and listen to the Q&A fireside chat hosted by Michael Seto, Viafoura’s Client Success Manager in the discussion with Pamela Gonzales, Manager of Global Web & Emerging Technologies at The Weather Network on fostering a thriving digital community. Learn how The Weather Network expanded their active community membership by over 50 percent. 

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Key focus of this session

  • How to expand membership and quantifiable interactions
  • How managing online conversations can be painless and profitable
  • How personalization drives deeper engagement and impacts the KPIs that matter most
  • Best practices and strategies in building and monetizing a growing digital audience

Watch it On-Demand

Presented in partnership with Pelmorex Corp

The Speakers


Michael Seto

Customer Success Manager, Viafoura

Michael builds strategies with Viafoura’s clients to reach their goals and needs. Previously, he’s held key client success roles managing major companies like Intel Security, HP, and McGraw Hill where he supported their adoption of marketing automation solutions.


Pamela Gonzales

Manager, Global Web & Emerging Technologies, Pelmorex & The Weather Network

With over 10 years experience in the digital landscape, Pamela Gonzales has worked with some of the world's top brands building digital strategies and managing innovative products geared specifically to the Canadian consumer. With deep knowledge of project management, data analysis, advertising and consumer experience, Pam uses her diverse background to drive The Weather Network websites to new heights. As the Manager of Global Web and Emerging Technologies, she makes strategic, innovative decisions to drive revenue and consumer engagement on one of Canada's most popular websites. She's looking forward to her favourite season, summer or as she calls it, patio season!