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In a poll conducted by INMA, one-third of news publishers indicated that they were building first-party user and content data platforms and beginning to sell ads based on that data collected. But do you have the right data for building the profiles and information more important to your organization?
In this ebook you'll learn:
- Examples of first-party data and where/how it can be collected
- How Viafoura allows you to collect data on known and unknown audiences
- What is sentiment data and why it's so unique
- What is cohort data and how it helps build content pipelines
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