This 1-hour INMA Webinar will feature Dustin Block, Audience Development Lead, for Graham Media Group and Jeannie Doherty, Client Success Manager from Viafoura. In this live webinar, Dustin and Jeannie will discuss: The Evolution of Graham Media's Audience Engagement Strategy
How Graham Media's grew its community of daily logged-in users by 87% in 12 months
Ideas for different engagement tactics based on audience funnel stage
How first-party data targeting has improved Graham Media's ad performance up to 100x
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The Independent had an 100% increase in registrations over 12 months.
The Independent
Graham Media Group experienced 10-14X higher LTV for registered users
Graham Media Group
CBC saw an increase in average daily attention time per user by 20%
CBC
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