Reduce Your Dependence on Social Media Vanity Metrics

Social media can be a useful tool to bring more attention to your content. But as big-tech's goals change, they are sharing less of the information that's most valuable to you. Make sure your content strategies don't rely on someone else's algorithm.

In this white paper, you'll learn:

• Why Social media metrics are diminishing in value
• How you can build rich user profiles from your sites data
• How to leverage first-party data for long term business solutions