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Speaker: Mark Zohar
(President & COO, Viafoura)
Advertising remains a major revenue stream and commercial model for most publishers. Maximizing ad revenue while improving the overall user experience is both a challenge and an opportunity for digital publishers. In this session, we explore how publishers can leverage the power of community engagement and digital experiences to increase key metrics such as time on site, page view consumption and retention and re-engagement to increase on-site ad impressions and revenue, drive higher click through rates and CPMs, and generate unique first-party data to better inform ad campaigns and deliver high-value audience segments to optimize overall ad performance.
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