Growing Through Engagement: How To Drive Reader Engagement, Retention and Revenue in the Post-Pandemic Attention Recession
Recent research from International News Media Association (INMA) reveals that digital publishers are struggling with the post-pandemic blues. In an environment where user sessions and engagement are declining, publishers need to focus on creating new value exchange moments and experiences that drive engagement, subscriptions and retention.
In this panel discussion, hear from top executives at Reach plc and The Independent, as they reveal how they’re handling the post-pandemic attention recession and discuss their priorities, challenges and strategies for the year ahead.
Moderator: Mark Zohar, President & CEO, Viafoura Speakers: David Higgerson, Deputy Group Editor in Chief, Reach plc Jo Holdaway, Chief Data & Marketing Officer, The Independent
The World News Media Congress is one of the most important annual gatherings of news media leaders and has been so since 1948. 700 to 1500 attendees from more than 80 countries attend annually.
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The Independent had an100%increase in registrations over 12 months.
The Independent
Graham Media Group experienced10-14X higher LTV for registered users
Graham Media Group
CBC saw an increase in average daily attention time per user by20%
CBC
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