Learn how Canada's leading sports media brand is removing friction from the user experience to increase audience engagement and build a loyal fan community.
This INMA Webinar will feature Noah Love, senior product manager for Sportsnet and Dan Seaman, VP of product management for Viafoura. In a live Q&A, Noah and Dan will discuss the barriers to engagement their team identified, why removing friction became a strategic priority, and the practical changes they've made to deliver a better fan experience and increase registrations.
The Independent had an 100% increase in registrations over 12 months.
Graham Media Group experienced 10-14X higher LTV for registered users
CBC saw an increase in average daily attention time per user by 20%